Why do some coffees taste fruity without flavoring?
Coffee flavor is complex enough to have a standardized vocabulary tool (the Coffee Taster’s Flavor Wheel), built using a sensory lexicon developed through collaborative research.
Fruit notes are often elevated by processing (naturals/honeys), origin conditions, and roast choices that preserve aromatics. If you taste ‘blueberry,’ you’re recognizing an aroma similarity—not an ingredient list.