SHOPEXPERIENCEGIFT CARDSKNOWLEDGE BASE
MAINLINE KNOWLEDGE BASE

Coffee FAQ & Library

TOP 10 COMMON QUESTIONS

What is specialty coffee?

Specialty coffee is coffee recognized for distinctive quality—careful sourcing, skillful roasting, and precise brewing.

LEARN DEEPER

Why does my coffee taste different from café to café?

Because coffee is a craft with variables—water chemistry, roast development, grinder quality, recipe, and barista technique.

LEARN DEEPER

What should I order if I don’t like bitter coffee?

Try a milk-forward drink (latte/flat white), or a filter coffee with brighter notes; avoid very dark roast, extra-hot milk, and over-concentrated cups.

LEARN DEEPER

What’s the difference between espresso and filter coffee?

Espresso is a concentrated, pressure-brewed drink; filter coffee uses gravity and more water, often giving more clarity and aromatics.

LEARN DEEPER

What is a cortado?

A cortado is espresso ‘cut’ with a small amount of steamed milk—balanced, coffee-forward, and not too large.

LEARN DEEPER

What does ‘washed vs natural vs honey process’ mean?

It’s how the coffee seed is separated from the fruit—washed is clean and crisp, natural is fruitier, honey is in-between.

LEARN DEEPER

Why does water matter so much in coffee?

Coffee is mostly water; minerals and buffering change extraction and flavor, and they affect equipment scaling/corrosion.

LEARN DEEPER

What is TDS and extraction yield?

TDS is how ‘strong’ the coffee liquid is; extraction yield is how much of the coffee grounds dissolved into the cup.

LEARN DEEPER

How fresh should coffee be?

Fresh matters, but ‘too fresh’ can be tricky—especially for espresso; oxygen exposure is the main enemy over time.

LEARN DEEPER

Do darker roasts have more caffeine?

Not reliably—caffeine varies by bean species and recipe; roast changes density more than caffeine in a simple way.

LEARN DEEPER

BREWING METHODS COMPARISON

A baseline for exploration. Specialty coffee is a craft of small adjustments.

METHODSTYLERATIOGRINDTIMEFLAVOR PROFILE
Pour-over (V60)Percolation1:15–1:18Medium-fine2.5–4 minClear, layered, aromatic
Batch brewPercolation~1:18Medium4–6 minBalanced, consistent
French pressImmersion1:12–1:16Coarse4–6 minHeavy body, rounded
AeroPressHybrid1:12–1:18Medium-fine2–3 minSweet, flexible, punchy
EspressoPressure~1:1.5–1:2.5Fine20–35 sDense, intense, creamy
Cold brewImmersion cold1:5–1:10Coarse12–24 hSmooth, mellow, chocolatey

GRIND SIZE REFERENCE

Particle distribution directly affects extraction yield and flavor balance.

BREW METHODRELATIVE GRINDTYPICAL MICRONS
EspressoVery fine~200–400 µm
Pour-overMedium-fine~500–900 µm
Batch brewMedium~600–1100 µm
French pressCoarse~900–1400+ µm
Cold brewVery coarse~1200–2000 µm

SPECIALTY GLOSSARY

Terms that reduce intimidation and empower your coffee journey.

Agitation

Movement of water/coffee during brewing (pouring, stirring).

Alkalinity

Water’s buffering capacity (how it neutralizes acids).

Brew ratio

Coffee dose relative to brew water.

Channeling

Uneven flow through coffee bed/puck causing uneven extraction.

Cupping

Standardized tasting method used to evaluate coffee lots.

Extraction yield

% of coffee mass dissolved into the beverage.

Hardness

Calcium/magnesium content in water.

Microfoam

Fine, silky steamed milk texture.

TDS

Total dissolved solids; coffee strength measurement.